Market Segment

What is the trade fragments target areaed? Market segment targeted that the comp any(prenominal) stimulate the unlike merchandising campaign that forget fulfil to the diverse clients motif. Therefore, telephone sop up should be flexible with their service or mathematical crossroad for keeping changing their growth to receive with the customers need. So the market segmentation leave be adapted to build the loyalty relationship that will motivate the customer to buy the product or service again. check to the motion-picture show case, Marriott Corporation International offers the political program called Marriott basic Choice.This program will create the service program that match with different customers need with the scoop out note and value value. For example, the lineage traveler can choose to stay any hotels in Marriott brand . Moreover, the program provides the supererogatory offer to the commercial enterprise traveler to transfigure and negotiate some hotel service to satisfy the customer. 2. What marketing look into was used? merchandising research was studied to understand the customers need to create the best product or service.According to the video, the marketing research of Marriott will capable to match with the Dow chemical substances need which are slightly commission group, quantitative survey, hotel spending digest and hotel directory analysis. The marketing research customizes the service program of Marriott. This program can help the vendor to find the right program or marketing campaign. This program satisfy the need of business traveler e peculiarly the specially service of Marriott to provide for Dow chemicals employee which are evaluate the result of marketing research. . What product line development initiatives were launched? According to the video case, Marriott developed four-product line that was able to fit into the different business travelers need.Marriott Quality Hotel has launched the brand to t arget the business travelers who consider about the tone of voice of service. The hotel will provide the high quality of service and use the new technology. court of justice brand has launched to business travelers target who volition to pay moderate market footing for their hotel or a price sensitive. court of law product line will nominate business manners that provide to the business people for business travelers. The facilities in the room will create the business environment. nonmigratory Inn brand has launched to target the business travelers who really stay in the hotel for umpteen nights.Resident Inn product line will offer many go to satisfy the customer. Finally, Fairfield brand has launched to target the business travelers who dont really focus on the luxury brand or service but they are volition to stay in the clean hotel and doohickey for them. Fairfield product line excessively will provide the fast service to customer in the lower price. 4. What constitu ent did personalised selling play in the go-to-market strategy? Personal selling is the important role in the go-to-market strategy because they promote the product or service. Personal selling also creates the long-term relationship between the emptor and seller. Moreover, the company also uses the personal selling to complete with the competitor as the militant advantage. Moreover, the personal selling should understand the customers need and provide the full customer satisfaction.