E- Business report (2625words) and Analysis messages(500 words) Essay

E- Business report (2625words) and Analysis messages(500 words) - Essay Example An example of mobile marketing is safaricom which is a company based in Africa where goods and services can be purchased by customers using just a key in their mobile handsets. The focus in E-business is also laid on short messages services, but includes such methods like use of emails amongst other channels. Mobile marketing is an emerging issue in today’s developed and developing economies and as such should be properly addressed as it has a positive impact on e-marketing. Similar to mobile marketing, e-marketing greatly relies on the use of the internet to market and promote goods and services. E-business has made this process of e-marketing easier as it has allowed consumers to access internet activities through their handsets without having to use the traditional desktops and laptops commonly used in the past by individuals. Advancements in e-business have seen a change ‘towards the use and application of mobile phones among organizations and people who wishes to pa ss messages for various purposes and intended audiences. Today, many organizations are adopting me-marketing because they are seeing as an efficient way of marketing their products effectively than the earlier methods they used. However, in spite of e-business being an emerging issue in today’s businesses, using mobile channels is still a challenging issue to those who have not known the dos and don’ts of e-business. Laws and consumer behavior which were witnessed decades ago have drastically changed towards e-business. The mobile marketing forms currently being adopted are direct e-business, modern enabled marketing and traditional media marketing (Pasqua & Elkin, 2013). In e-business, the strongest potential towards service is always inclined towards the messages servicing whereby the voice services always become a commodity. Therefore, I consider e-business to be an effective marketing tool because it is